Inspired by the Rube Goldberg machine, our interdisciplinary team designed four shop windows for Hermès at the Graben in Vienna: Specific game elements like playing cards were transformed into sculptural to create a chain reaction of the playful and moving world of Hermès products through all four shop windows.

Photos by Mato Johannik

Project Team: Julia Eisenburger, Quirin Krumbholz, MDB Designstudio, Oleg Prodeus, Virgil Widrich(checkpointmedia)